Article Date 22/06/2020

N.L. liquor corp. reviewing Old Sam Rum in light of racist branding concerns

Source Canoe

ST. JOHN'S, N.L. - The Newfoundland and Labrador Liquor Corp. says it is reviewing a locally bottled brand of rum that appears to depict a laughing Black man as its logo.

A carefully worded statement from the Crown corporation Friday said the Old Sam Rum brand was flagged by staff as problematic under the company's objective to foster a respectful, safe environment that values diversity and inclusion.

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