Loblaw Companies Ltd. is supporting Canadian
farmers with a new program it says will make shoppers less reliant on
imported fruits and vegetables.
Canada’s largest grocery retailer plans to spend $150 million more a
year with Canadian farmers by 2025, buying local produce that would
otherwise be imported from trade partners like the United States and
The company has also pledged to work with farmers to implement
“innovative” growing methods and plant non-traditional crops in order to
extend the growing season and bring the “Grown in Canada” label to
fruits and vegetables that have traditionally been imported.
Canada was the world’s fourth largest importer of fresh vegetables in 2015, according to Agriculture and Agri-Food Canada, importing $3.07 billion worth of products excluding potatoes. It was the seventh largest importer of fresh fruit
in 2016, bringing in $5.98 billion worth of products including $652.6
million worth of grapes, $541.8 million worth of bananas, and $506
million worth of strawberries.