Article Date 15/11/2018

Image from : The Financial Post

Tim Hortons launches kids' menu in push to return to its roots

Source The Financial Post

Tim Hortons launched its first kids’ menu across Canada on Wednesday, an apparent attempt to claw families away from competitors such as McDonalds as the coffee behemoth works to rehabilitate its image.

The new menu of grilled cheese sandwiches, chicken strips and cream-cheese chicken wraps is part of a series of promised food innovations and comes as the brand starts to recuperate after a protracted battle with discontented franchisees.

“It’s a been a fun ride,” Tim Hortons president Alex Macedo said. “Actually, fun is probably the worst word I could use.”

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