M&M Food Market expands its footprint with retail partnerships
Source Canadian Grocer
Two years after undergoing a major rebrand, M&M
Food Market has launched the next phase in its evolution: partnerships
with other retailers.
The company, formerly known as M&M Meat Shops, has launched M&M Food Market Express, a branded frozen-food section at various retail chains.
The concept is currently in 32 Rexall stores in Toronto, around 40
Beaudry-Cadrin (Beau-soir) in Northern Quebec and 10 Avondale Food
Stores in Southern Ontario.
M&M Food Market also has partnerships with Nunavut-based retailer
and distributor Eskimo Point Lumber Supply, which sells a wide range of
goods including groceries; and two convenience/gas station operators:
MacEwen in Ontario and Quebec and KAR Holdings in Western Canada. The
Express concept is also set up at 11 Canex military stores.
There are two main goals behind the new concept, says M&M Food
Market CEO Andy O'Brien. "We wanted to go into smaller communities where
it doesn't make sense to put a full-size [M&M Food Market] there.
For example, for populations below 15,000," he says.