Mondelez invests in prebiotic functional food start-up
Source Food Business News
Mondelez International, Inc. has taken a minority investment in
Uplift Food, an early stage start-up focused on prebiotic functional
foods. This marks Mondelez’s first venture investment as part of
SnackFutures, the company’s innovation and venture hub created to unlock
snacking growth opportunities. Financial terms were not disclosed.
Founded in March 2018 by Kara Landau, media dietitian representative
for the Global Prebiotic Association, Uplift Food seeks to offer
functional foods featuring the mood supportive benefits of prebiotic gut
healthy foods. The New York-based company offers one product so far:
Gut Happy Vanilla Daily Uplifter.
The dietary supplement powder is made
with pumpkin seed protein, probiotics, prebiotic fiber, mushrooms, green
banana flour and sacha inchi seeds. The powder is vegan, paleo,
gluten-free and dairy-free and contains 40 calories per 1-tablespoon
serving. The Daily Uplifter may be added to smoothies, protein bars,
oatmeal, muffins, pancakes and more, Uplift said.
The SnackFutures team will work with Uplift Food to make gut health
more “understandable, accessible, and enjoyable” through new forms and
flavors, Mondelez said. In addition to the financial investment,
SnackFutures also will provide support in areas including marketing,
distribution, R.&D. and sourcing.