Article Date 11/03/2019

Image from : Mondelez

Mondelez invests in prebiotic functional food start-up

Source Food Business News

Mondelez International, Inc. has taken a minority investment in Uplift Food, an early stage start-up focused on prebiotic functional foods. This marks Mondelez’s first venture investment as part of SnackFutures, the company’s innovation and venture hub created to unlock snacking growth opportunities. Financial terms were not disclosed. 

Founded in March 2018 by Kara Landau, media dietitian representative for the Global Prebiotic Association, Uplift Food seeks to offer functional foods featuring the mood supportive benefits of prebiotic gut healthy foods. The New York-based company offers one product so far: Gut Happy Vanilla Daily Uplifter.

The dietary supplement powder is made with pumpkin seed protein, probiotics, prebiotic fiber, mushrooms, green banana flour and sacha inchi seeds. The powder is vegan, paleo, gluten-free and dairy-free and contains 40 calories per 1-tablespoon serving. The Daily Uplifter may be added to smoothies, protein bars, oatmeal, muffins, pancakes and more, Uplift said.

The SnackFutures team will work with Uplift Food to make gut health more “understandable, accessible, and enjoyable” through new forms and flavors, Mondelez said. In addition to the financial investment, SnackFutures also will provide support in areas including marketing, distribution, R.&D. and sourcing.

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