Article Date 13/03/2019

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Meat consumption is changing but it's not because of vegans

Source Canadian Manufacturing



Canadians eat meat, but they're beginning to eat less of it. Product developers and policy-makers need to understand the reasons for that change

Meat consumption in North America is changing. Product developers and policy-makers need to understand the reasons for that change. It’s tempting to attribute the decrease in meat consumption to a rise in vegetarianism and veganism, but not all vegans are the same, and overall they play a relatively small role in consumption changes.

In Canada, per capita meat consumption is going down. The mix of meat eaten is also changing.

For example, the consumption of both chicken and eggs is actually rising. Incidentally, eggs were once vilified in the early 1980s due to health concerns about dietary cholesterol. With changing health recommendations, demand for eggs has increased again in Canada.

This increase in eggs and chicken is worth noting because it suggests that something other than animal welfare – a primary driver of veganism – may be driving the change in meat consumption. If environmental or health concerns are driving the change, then the change in relative amounts of different meats makes more sense.




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