Meat consumption is changing but it's not because of vegans
Source Canadian Manufacturing
Canadians eat meat, but they're beginning to eat less of it. Product
developers and policy-makers need to understand the reasons for that
Meat consumption in North America is changing. Product developers and
policy-makers need to understand the reasons for that change. It’s
tempting to attribute the decrease in meat consumption to a rise in
vegetarianism and veganism, but not all vegans are the same, and overall
they play a relatively small role in consumption changes.
In Canada, per capita meat consumption is going down. The mix of meat eaten is also changing.
For example, the consumption of both chicken and eggs is actually
rising. Incidentally, eggs were once vilified in the early 1980s due to
health concerns about dietary cholesterol. With changing health
recommendations, demand for eggs has increased again in Canada.
This increase in eggs and chicken is worth noting because it suggests
that something other than animal welfare – a primary driver of veganism –
may be driving the change in meat consumption. If environmental or
health concerns are driving the change, then the change in relative
amounts of different meats makes more sense.