Canadian maple syrup taps into international markets
Source Food In Canada
The AgriMarketing Program of the Canadian Agricultural
Partnership has granted over $2.2 million to help the Maple Syrup
Producers of Quebec.
The government investment allows the maple syrup sector to expand and
diversify exports, and seize opportunities for Canadian maple syrup in
existing and emerging markets in the United Kingdom, Germany, Japan and
In United Kingdom, advertising and promotion activities will be
developed, including new recipes to raise awareness about maple
products. The partnership with the Royal Academy of Culinary Arts will
allow the connection of maple products and gastronomy. Similar
promotional activities will be developed in Germany.