Article Date 10/05/2019

Image from : Canadian Grocer

Sobeys unveils online home delivery brand

Source Canadian Grocer

Sobeys has unveiled the name and brand for its online home delivery service that is slated to launch in the Greater Toronto Area (GTA) next year. The grocery company also announced the service would be expanding to the Ottawa area and “major cities in Quebec” in 2021.


Called Voilà by Sobeys (Voilà par IGA in Quebec), the service powered by British company Ocado Group will offer up to 39,000 products including fresh produce. Orders for the GTA will be filled through an automated warehouse in Vaughan, which is still under construction and costing the company an estimated $95 million to build.

A second customer fulfillment centre (CFC) will open in the Montreal suburb of Pointe-Claire to serve the Ottawa and Quebec markets. The company said it expected the cost of the Montreal CFC to “be consistent or less than Vaughan.” The majority of the investment, however, will fall on Crombie REIT which will develop and own the warehouse. Each CFC is expected to create 1,500 jobs.


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