Sobeys has unveiled the name and brand for its online home delivery service that is slated to launch in
the Greater Toronto Area (GTA) next year. The grocery company also
announced the service would be expanding to the Ottawa area and “major
cities in Quebec” in 2021.
Called Voilà by Sobeys (Voilà par IGA in Quebec), the service powered
by British company Ocado Group will offer up to 39,000 products
including fresh produce. Orders for the GTA will be filled through an
automated warehouse in Vaughan, which is still under
construction and costing the company an estimated $95 million to build.
A second customer fulfillment centre (CFC) will open in the Montreal
suburb of Pointe-Claire to serve the Ottawa and Quebec markets. The
company said it expected the cost of the Montreal CFC to “be consistent
or less than Vaughan.” The majority of the investment, however, will
fall on Crombie REIT which will develop and own the warehouse. Each CFC
is expected to create 1,500 jobs.