Quebec cattle farmers have a beef with Beyond Meat's marketing
Source Canadian Grocer
Cattle producers across the country are backing
Quebec colleagues who have filed a complaint over a popular new meatless
burger that is being advertised as "plant-based meat."
The Quebec Cattle Producers Federation says the marketing that goes
with Beyond Meat's vegan products is misleading and contravenes Canadian
rules. They're calling on the country's food inspection agency to
Beyond Meat-a California-based company that makes plant-based
sausages, patties and other products- has become increasingly popular in
Canada and has recently appeared on grocery shelves in Quebec.