Date de l'article 2019-05-16

Image de : Canadian Grocer

Quebec cattle farmers have a beef with Beyond Meat's marketing

Source Canadian Grocer

Cattle producers across the country are backing Quebec colleagues who have filed a complaint over a popular new meatless burger that is being advertised as "plant-based meat." 

The Quebec Cattle Producers Federation says the marketing that goes with Beyond Meat's vegan products is misleading and contravenes Canadian rules. They're calling on the country's food inspection agency to intervene.

Beyond Meat-a California-based company that makes plant-based sausages, patties and other products- has become increasingly popular in Canada and has recently appeared on grocery shelves in Quebec.

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