The Kroger Co. has partnered with TerraCycle’s Loop
to pilot a reusable-packaging system that allows customers in select
markets to purchase more than 100 products online from leading brands
that have redesigned their packaging with durable containers.
The products available on the platform are packaged in reusable glass
or metal containers and shipped directly to customers in a specially
designed tote. The containers are then picked up at no charge, cleaned,
refilled and reused–creating a first-of-its-kind circular packaging
Companies partnering with Loop include Nestlé, Procter & Gamble, PepsiCo and other top brands.