Coca-Cola wins energy drink arbitration case against Monster
Source Food Dive
As part of the contract to purchase the stake in Monster, the energy
drink company banned Coca-Cola from distributing other energy drinks.
However, there was an exception for products marketed under the Coke
Coca-Cola leaped at this loophole and last fall announced the release
of a line of energy drinks called "Coca-Cola Energy" and "Coca-Cola
Energy No Sugar," which placed the two companies in head-to-head
Although Coke voluntarily filed the arbitration and
announced that in either outcome it planned to abide by contractual
obligations, it was clear that the Atlanta-based company was confident
in its case.
In April, Coke began selling its energy drinks in Spain and
Hungary, an early signal of what it saw the outcome would be.