Article Date 14/08/2019

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Dempsters redesigns packaging, takes masterbrand approach

Source Canadian Grocer

Grupo Bimbo is in the midst of a total branding overhaul for its Dempsters breads to emphasize its connection to Canada. A new logo and packaging is rolling out across Canada now.

“Dempsters Made By Canada” is the first time a masterbranding approach has been taken to unite the entire Dempsters portfolio, which goes back more than 100 years.

The new more modern logo includes a maple leaf and replaced the word bakery with “established 1890” to underscore the heritage of the brand.

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