Article Date 14/08/2019
Source Canadian Grocer
Grupo Bimbo is in the midst of a total branding overhaul for its Dempsters breads to emphasize its connection to Canada. A new logo and packaging is rolling out across Canada now.
“Dempsters Made By Canada” is the first time a masterbranding approach has been taken to unite the entire Dempsters portfolio, which goes back more than 100 years.
The new more modern logo includes a maple leaf and replaced the word bakery with “established 1890” to underscore the heritage of the brand.