McDonald's acquires AI company Dynamic Yield to fast track its digital transformation
McDonald’s has announced that it will acquire Dynamic Yield, an Israeli AI-powered startup that provides retailers with decision logic technology.
McDonald’s plans to use the technology to create an even more personalised experience at its Drive Thrus.
It’s digital Drive Thru menus will now display food based on the time of day, weather and current restaurant traffic. For instance, if it's hot, the displays may suggest that you buy a McFlurry ice cream.