Investment aims to help increase exports of Canadian cherries
Source Food in Canada
The B.C. Cherry Association (BCCA) is receiving more than $241,000 in federal funding under the Canadian Agricultural Partnership's AgriMarketing Program. The funding will help the sector improve market access for Canadian fresh cherries in new and existing export markets, as well as enable the BCCA to boost awareness of the sector in priority markets through the development of new promotional material and attendance at international tradeshows and buyers missions.