Article Date 20/09/2019

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Impossible Foods will make its grocery store debut in California

Source CNBC News

Beyond Meat's rival Impossible Foods will make its long-awaited grocery store debut Friday, in California.

Customers looking to cook their own Impossible Burgers can buy a 12-ounce package of the plant-based meat at Gelson's, an upscale grocery store chain with 27 locations across Southern California.

The Redwood City, California-based start-up joins other companies, including Tyson Foods and Nestle, that are looking to compete with Beyond in the grocery store aisles with their own realistic meat substitutes. Roughly half of Beyond's revenue came from grocery store sales last quarter. Impossible's meatless meats, like those of Beyond, will be stocked alongside meat from animals.

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