Date de l'article 2019-10-08

Image de : Canadian Grocer

Empire becomes official grocer of Team Canada

Source Canadian Grocer

For the first time ever, Canada’s Olympic team has an official grocer.


Empire Company Ltd.—parent company to Sobeys, IGA, Safeway, Farm Boy, Foodland, FreshCo, Thrifty Foods and Rachelle Béry—made the announcement it had partnered with the Canadian Olympic Committee to become Team Canada’s official grocer at a launch event at its Mississauga, Ont. office on Oct. 7. 

Crowds of Empire staff, all dressed in red shirts for Canada, filled the main floor to watch the announcement, while the festivities were broadcast to Empire offices across the country. 

“There are two things that unite our country: sports and food. So what a great combination we’re announcing today,” said Michael Medline, Empire’s president and CEO, addressing the crowd. 

Empire’s soon-to-be-launched e-commerce platform, Voilà by Sobeys, will also be the official online grocer of Team Canada; and Medline announced there would be a special partnership with the women’s hockey team specifically, with Empire becoming the “exclusive partner of the Canadian National Women’s Hockey Team.”


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