Fast-food chains launch grocery store versions of menu items in competitive market
Source CTV News
Fast-food fans no longer have to go to -- or even order from -- their
favourite eateries to indulge, as grocery stores now stock a wide array
of beloved menu items so superfans can heat up a St-Hubert chicken pot
pie, slather on Swiss Chalet gravy sauce or whip up a pot of Tim Hortons
homestyle chili at home.
The move to sell restaurant-branded goods in supermarket aisles
benefits fast-food chains and grocers as competition for consumers'
"This has been a lot of buzz in the industry," said Robert Carter, a
food service analyst with market-research firm NPD Group, of the
increasing restaurant fare in grocery stores.
Most recently, Tim Hortons introduced three of its soups and its chili to supermarket shoppers.