Article Date 09/10/2019

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Axel Schwan new Regional President of Tim Hortons Canada and the U.S.

Source Cision Newswire


Tim Hortons Global Brand President Alex Macedo today announced that Axel Schwan has been appointed as Regional President of Tim Hortons for Canada and the U.S, effective immediately. He will continue to report to Tim Hortons Global Brand President Alex Macedo. 


Previously Global Chief Marketing Officer at Tim Hortons, Axel will oversee growing the restaurant business in both markets with a particular focus on delivering stable, profitable growth in both markets.

Axel first joined RBI eight years ago as Marketing Director in Germany, Austria & Switzerland and later became the VP Marketing & Communication in Europe before advancing to the role of Global CMO for Burger King in over 100 countries.

During his tenure, Axel and his team were recognized as among the very best marketers on the planet – including earning many home market and international Cannes Lions and Axel earned the coveted Cannes Marketer of the Year award in 2017. He then joined Tim Hortons as Global CMO in 2017.




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