Hershey launches interactive bake shop for consumers
Source The Grocery Business
Grocery retailers take note: Hershey is opening Canada's first
Hershey's Kitchens in downtown Toronto that will allow shoppers to build
custom cookies and create seasonal sweet treats, an interesting twist
on the pop-up.
The interactive cookie bake shop in Toronto's Scotiabank Plaza PATH,
where consumers can quickly create their own custom cookies,
individualized by ingredients, will be open until December 24, 2019.
Torontonians are encouraged to visit Hershey's Kitchens to
take part in one of the most delicious experiences of the holiday
season. The intent is to attract by-passers who often get caught up in
their commutes to and from work and inspire them to seize everyday
moments, like taking a break with a delicious treat, more often.
Hershey's Kitchens is designed to embody the sentiment of Hershey's
overarching "Life is Sweet" brand campaign, introduced to motivate
consumers to keep life sweet with Hershey's treats. By implementing an
interactive experience of building individualized cookies, Hershey will
bring their brand mission to life.