Article Date 06/11/2019

Image from : The Grocery Business

Hershey launches interactive bake shop for consumers

Source The Grocery Business

Grocery retailers take note: Hershey is opening Canada's first Hershey's Kitchens in downtown Toronto that will allow shoppers to build custom cookies and create seasonal sweet treats, an interesting twist on the pop-up.

The interactive cookie bake shop in Toronto's Scotiabank Plaza PATH, where consumers can quickly create their own custom cookies, individualized by ingredients, will be open until December 24, 2019.

Torontonians are encouraged to visit Hershey's Kitchens to take part in one of the most delicious experiences of the holiday season. The intent is to attract by-passers who often get caught up in their commutes to and from work and inspire them to seize everyday moments, like taking a break with a delicious treat, more often. 

Hershey's Kitchens is designed to embody the sentiment of Hershey's overarching "Life is Sweet" brand campaign, introduced to motivate consumers to keep life sweet with Hershey's treats. By implementing an interactive experience of building individualized cookies, Hershey will bring their brand mission to life.

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