Article Date 08/11/2019

Image from : Foodservice & Hospitality

Booster Juice Celebrates 20th Anniversary

Source Foodservice & Hospitality

Booster Juice will mark its 20th anniversary this month and is teaming up with one of its long-standing charities, the Juvenile Diabetes Research Foundation (JDRF), to give back as part of the celebration. 

The Canadian-based chain will host a 20th-Anniversary Celebration at its stores November 13, during which customers can purchase one regular-size smoothie and receive a second one for just $0.99, with 100 per cent of the second smoothie's proceeds going to JDRF.

Dale Wishewan, president and CEO of Booster Juice, opened the first location in Sherwood Park, Alta., just outside of Edmonton. The mechanical engineer launched the concept as a nutritious alternative to the standard burger-and-fry options offered at QSRs. Wishewan went on to grow the brand with 15 more stores in the first year, and a total of 50 in two years.

Looking ahead, the company has plans for upcoming reward opportunities, new menu offerings and more locations in new markets.

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