Booster Juice will mark its 20th anniversary this month and is
teaming up with one of its long-standing charities, the Juvenile
Diabetes Research Foundation (JDRF), to give back as part of the
The Canadian-based chain will host a 20th-Anniversary Celebration at
its stores November 13, during which customers can purchase one
regular-size smoothie and receive a second one for just $0.99, with 100
per cent of the second smoothie's proceeds going to JDRF.
Dale Wishewan, president and CEO of Booster Juice, opened the first
location in Sherwood Park, Alta., just outside of Edmonton. The
mechanical engineer launched the concept as a nutritious alternative to
the standard burger-and-fry options offered at QSRs. Wishewan went on to
grow the brand with 15 more stores in the first year, and a total of 50
in two years.
Looking ahead, the company has plans for upcoming reward opportunities, new menu offerings and more locations in new markets.