Article Date 03/12/2019

Image from : Canadian Grocer

Voortman Cookies to be acquired by Hostess Brands

Source Canadian Grocer

Hostess Brands has announced it has reached an agreement to acquire Burlington, Ont.-based cookie maker Voortman from private equity firm Swander Pace Capital for approximately $425 million.


Voortman is a top player in creme wafer and sugar-free cookies, and CEO Douglas MacFarlane said in a statement that the team was excited about becoming part of the Hostess portfolio and the prospects for further growth. The cookie company was founded by brothers William and Harry Voortman in 1951, who emigrated to Canada from The Netherlands in 1948.

The transaction, subject to closing conditions, is expected to be complete in early January.


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