McDonald's to expand its Beyond Meat burger experiment to more restaurants in Southwestern Ontario
Source The Financial Post
McDonald's Corp. is expanding its Beyond Meat experiment into more
restaurants across Southwestern Ontario and extending the company's
first plant-based burger trial to seven months.
In late September,
McDonald's headquarters in Chicago picked Ontario - specifically 28
restaurants in and around London, Ont. - as the test zone for its hotly
anticipated Beyond Meat sandwich, called the Plant, Lettuce, Tomato
(PLT). Next week, McDonald's will add the PLT to the menu at 27 more
locations in two more Southwestern Ontario areas: Kitchener-Waterloo and
The incremental expansion of the test comes at a time
when most of McDonald's competitors already have a trendy plant-based
sandwich on their menus.