Date de l'article 2020-01-09

Image de : Reuters/Moe Doiron/File Photo

McDonald's to expand its Beyond Meat burger experiment to more restaurants in Southwestern Ontario

Source The Financial Post

McDonald's Corp. is expanding its Beyond Meat experiment into more restaurants across Southwestern Ontario and extending the company's first plant-based burger trial to seven months.

In late September, McDonald's headquarters in Chicago picked Ontario - specifically 28 restaurants in and around London, Ont. - as the test zone for its hotly anticipated Beyond Meat sandwich, called the Plant, Lettuce, Tomato (PLT). Next week, McDonald's will add the PLT to the menu at 27 more locations in two more Southwestern Ontario areas: Kitchener-Waterloo and Guelph.

The incremental expansion of the test comes at a time when most of McDonald's competitors already have a trendy plant-based sandwich on their menus. 

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