Article Date 19/10/2020

Brewer-for-Hire Model Helps Waterloo Grow Beyond Craft Roots

Source Financial Post

Bloomberg) - Waterloo Brewing Ltd. has spent eight years and C$85million ($64 million) expanding its facilities, all so it can make booze for someone else.

The Ontario-based company, which got its start making craft lagers 40 years ago, wants to be the go-to producer for global brands selling everything from hard seltzers to canned cocktails in Canada. In the next two years it plans to more than double the volume of beverages it's producing for other brands - known in the industry as co-packing - to 650,000 hectoliters from around 300,000 hectoliters this year.

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