Metro shifting e-commerce strategy for grocery home delivery
Source Sachi News
Metro Inc. Metro is shifting its strategy for filling e-commerce orders for grocery home delivery, as Canadians' appetite to shop for food online grows.
The Montreal-based retailer announced on Wednesday that it will spend approximately $15-million to open a new store next year, dedicated only to online orders. Until now, Metro's e-commerce strategy has focused on filling delivery orders at existing stores. The company has three such "hub stores" on the island of Montreal, but the new 100,000-square-foot facility - a type of location sometimes referred to in the industry as a "dark store" - will absorb those stores' orders starting next summer. E-commerce orders will still be available for "click and collect" pickup at other store locations.